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The "reality of Jaywick"

The "reality of Jaywick"  Amenity.

Case study title: Jaywick Regeneration
Owner: Hilary Rowlands/ Steven Lee-Foster
Version no: 0.3 Updated on: 17/05/10

(Please advise (name) as soon as there is any change in the owner or key contact of the case study)


Jaywick is the most deprived area of Essex and the 3rd most deprived community in England (it stood 102nd in 2004). It is an area that has suffered from decline and the need for regeneration has been recognised by the County Council as priority to improve the quality of life. Poor housing, as well as other indicators including those for crime, unemployment and poor health, characterise the two areas at the heart of the neighbourhood: Grasslands and Brooklands.

The neighbourhood of Jaywick is located on the North East coast of Essex within the Golf Green Ward and lies to the south west of Clacton-on-Sea. The neighbourhood is relatively isolated and by not being part of a large inner-city area, it has not had the investment opportunities afforded to other deprived areas in the country. Jaywick's situation is compounded by a combination of unique circumstances not found in most of the other deprived areas in the country. These will be addressed below, but include flood risk, un-adopted roads and poor quality housing.

The mulit-agency ‘Jaywick Strategic Leadership Group’ (JSLG) has a vision for Jaywick to create: "A deliverable programme developed with the community for the transformation of Jaywick into an inclusive, safe, sustainable, economically buoyant community taking advantage of its coastal location".

->Outline of the problem/issue requiring attention<-

One of the key limitations to regenerating Jaywick is the high flood risk.
->Jaywick is currently defended to a high standard, with existing sea defences able to withstand overtopping from a 1 in 200 year tide.<-
However, as with other areas on the east coast, the risk will increase over time due to rising sea levels.
This threat limits development and investment opportunities due to the government's official guidance for development in flood risk areas (known as PPS25).
A flood risk study was commissioned in 2007 and detailed information is now available on flood risk across the regeneration area (available to the public via the Tendring DC website).

from outside sources, in Dec 2009, PPS25 flood prevention directives HAVE been relaxed ********
In addition, approximately 45 of the estate roads are not adopted and some are in very poor condition. Although mains sewerage was installed in the early 1980s, the Grasslands and Brooklands area does not contain any of the basic infrastructure enjoyed by other communities such as adequate street lighting, pedestrian crossings, pavements, road signage and bus shelters. Dwellings, when originally constructed, had only two rooms. Most properties have very poor energy efficiency ratings and many households depend entirely on state benefits. There is no significant public sector housing in the area.
Private rented accommodation amounts to approximately 3 out of 4 occupied properties in Grasslands and Brooklands.

A key focus of the regeneration effort in Jaywick is therefore to deal with the poor quality housing prevalent in the neighbourhood. The County Council’s approach is to acquire derelict and empty properties and those that are on the market and cannot be sold. In order to avoid a ‘scatter gun’ acquisition approach with no significant impact, the predominant focus for acquisitions is along the central alleyway in Brooklands. The Police have highlighted the central walkway as being the crime hot spot and would like to work with the Council to improve visibility along the length of it. This is to be achieved through acquiring plots either side of the alleyway, knocking down the houses and widening the walkway. Alongside this, CCTV cameras will be erected in Brooklands Gardens (looking along the length of the central alleyway) and the existing lighting along the route will be improved. It is believed that these actions together will significantly help to deter criminals and raise the police detection levels.

Problems or risks related to the regeneration programme are shown in the table below:

Risk Description Mitigation
Unable to spend against capital budget as owners may not sell to the County Council As with any regeneration programme, CPO might be needed as an action of last resort. Specialist advice would be required for this and both the County Council and Tendring District Council would need to sign up to it, if it were used.
Inability to secure preferred routes for new alleyway The initial focus for acquisitions will be around the alleyways where many of the houses are targeted by criminals. Owners might therefore be willing to sell. Alternative routes however, will be sought, if this initial aim is not achievable.
Current level of funding is insufficient to secure wider transformation of the area ‘Bid’ for funding from all partners (including TDC and the HCA) and also Lottery grants. The regeneration programme will be developed around the funding available in order to ensure appropriate and possible development. It is for this reason that the current number of plots to be purchased is not a definite number.
Lack of community ‘buy-in’ and support for the strategy Ensure that consultation is completed with the local community. This will be carried out by both the neighbourhood team and also through direct engagement with the Jaywick Forum.
Insufficient staff and technical resources Project manager and officer roles are full time posts funded via ECC. Staff required for neighbourhood engagement are currently available through the Interaction Partnership and as this comes to a close at the end of the 2009-10 financial year, new community wardens, neighbourhood manager and environmental health officer will be funded by JSLG partners.
Additional professional advice is to be sought around:
• Valuations
• Acquisitions
• Demolitions
• Governance/Project Management

Finance available to the partners delivering the regeneration and willingness to sell properties are therefore key criteria in the success of the programme. These are all being addressed and the 15 year programme is described below.

The multi-agency Jaywick Strategic Leadership Group (described in more detail below) is working with the local community and other stakeholders to put the case to the Government for investing in Jaywick's future. Local community work has included engagement with the Jaywick Forum, the creation of a Home Owners Group and significant consultation with the local schools and residents regarding improvements to public spaces (including a central garden which was recently landscaped and brought back into community use). Consultation and engagement is key to the regeneration effort and central to the programme going forward.

The regeneration effort is focused on a wide area covering not just Jaywick but the whole coastal area to Clacton. This will provide a better chance to attract inward investment, jobs and new opportunities for local people. The tourism and leisure opportunities are there if they can be harnessed through the imaginative use of public and private funding to transform this unique coastal area. The Jaywick Strategic Leadership Group is determined to make some changes in the short-term, but these will fall short of arresting the economic decline of Jaywick and the surrounding area if no additional support is available from Central Government.

Desired Outcomes

Any long-term regeneration strategy needs to take account of the longer-term flood risk faced in Jaywick. In the absence of long-term funding, the fear is that the area's decline will continue. Consequently, the JSLG has a number of aspirations for Jaywick that it is working to secure.

A neighbourhood management programme will build on the current neighbourhood management work to tackle anti-social behaviour, manage open spaces, and work to improve community access to training and skills to help reduce unemployment.

Further long term work will then look to secure private investment to bring jobs, training, economic activity and prosperity to the entire coastline from Jaywick to Clacton, through a comprehensive seaside renaissance programme. Undertaking selective public investment to improve and boost the seaside and tourist economy; and sustaining improvements over a long timeframe: at least 15-years.

Projects that have already been completed, or are underway are included in the list below. Within the first 3 years, JSLG wants to implement all of the following improvements and to have secured central government funding so that further, more extensive, regeneration can be delivered over the final twelve years:

Delivered projects 2009-10

1. A local neighbourhood office has been established in the Enterprise Centre on Lotus Way.
2. Tamarisk Way car park has been resurfaced and landscaped in 2009.
3. A new community garden has been created in Brooklands Gardens.
4. Work has started to investigate the feasibility of a new park on Tudor Fields.
5. Work is underway with Essex Police to make the area safer, especially around the alleyways in Brooklands, by up-grading the CCTV coverage.
6. A new vocational and training project has been established at Bishops Park College (part of Clacton Coastal Academy).
7. A condition survey of the non-adopted roads has been completed.
8. Complete land ownership record has been completed for the regeneration area.
9. New positions of Community Development Worker (residential) and an Environmental Health Officer have been funded to improve joined-up work “on the ground”:
10. Jaywick forms part of the Coastal Pathfinder with funding of £330,000 capital available to spend on local projects from DEFRA.
11. Acquisition of derelict and empty properties, and properties that cannot be sold, is underway.

The future

The JSLG is working with the local community through the new jointly funded local team to develop an agreed set of community interventions for the regeneration project. The 15 year plan looks to work in phases, from neighbourhood management and improvements to homes (particularly removing derelict and vacant properties initially), onward to a vision that complies with the flood risk restrictions in PPS25, focusing particularly on encouraging tourism.

Programme Area 2009-2014 2014-2019 2019-2024
Neighbourhood Management

Better homes and places

Seaside Renaissance

Neighbourhood Management

Achievements in 2009-10

• Jointly funded team located in Jaywick in new offices
• Community development worker appointed to support residents’ groups
• Launch of “connected care” and “reach out” projects with Turning Point and CABx respectively to improve health and social care provision and access to services
• (Residential) environmental health officer appointed
• Project to improve CCTV coverage underway
• Publication of 1st local “Jaywick Community Newsletter”

Better homes and places

Achievements in 2009-10

• completion of Seachange-funded project to look at feasibility of various new parks completed
• Completion of Tamarisk Way car-park improvements
• Completion of improvements to create new garden at Brooklands Gardens
• Commencement of programme to acquire sub-standard residential dwellings and empty and derelict properties

Seaside Renaissance

Achievements in 2009-10

• Meetings held with holiday-park operators to develop positive relationship
• Negotiations underway with land-owners to see if they would be willing to sell key sites near Lotus Way for future leisure/tourism use
• Summer Fayre being supported
• Martello Tower programme re-launched

How will the problem be resolved

The County Council is now leading the effort to regenerate Jaywick with a renewed determination not to house the 3rd most deprived neighbourhood in the country within the county of Essex. This approach is partnership led, with the Jaywick Strategic Leadership Group (JSLG) being supported by Tendring District Council and including the Homes and Communities Agency (HCA), the East of England Development Agency (EEDA), the Environment Agency (EA) and the North East Essex Primary Care Trust. It was established to generate ideas for the regeneration of Jaywick and the surrounding area, and oversee the delivery of the long-term programme.

Creating a comprehensive delivery plan with the local community will take a number of years, but an initial ‘prospectus’ and allied project plan have been produced. The prospectus highlights several strategic areas of focus for the long term, the key one being the promotion of the area as a key visitor destination. The initial focus of this will be land assembly linked to improving community safety as well as improving the area by removing un-sold/derelict properties.

The timescales for the regeneration programme have been mentioned above. Resources required for the complete regeneration of the area are significant and Central Government funding is sought. However, smaller scale environmental and neighbourhood management projects will be completed in the shorter term if significant funding is not obtained. Essex County Council have pledged funding for the next few years in order to kick-start the programme and a number of ‘quick wins’ have been achieved with this money (shown above as delivered projects in 2009-10).

Delivery monitoring will be achieved through the Jaywick Strategic Leadership Group and in more depth through the Essex County Council project management system and Tendring District Council internal processes. Service user monitoring is sought through the Jaywick Forum, which is held on a monthly basis and always attended by an individual from the Neighbourhood Office and/or Regeneration team. Updates on progress with the regeneration programme are given at each meeting.

It is key to the regeneration project that value for money, equality issues and addressing the needs of the vulnerable are met. All of the projects go through the Essex County Council project management system and spend is agreed in advance for all significant projects. For property acquisition, the properties are valued and a minimum and maximum market value is provided (by an external valuer). No offer to acquire a property is given that exceeds the maximum value provided in the valuation.

The regeneration programme aims to improve equality and diversity issues in Jaywick and achieve this by wide consultation. There has already been significant engagement with the local community and this will continue as the programme develops. Engagement work has included attendance at the local community forum and work by the Community Warden team to engage and support all residents over (currently) a 2 year period. This has enabled the regeneration team to gain a significant understanding of the needs and desires of residents in Jaywick.

What have/can we learn from others

On 01 December 2009, Jaywick became part of Tendring District Council’s Coastal Change Pathfinder programme. Tendring District Council is now one of 15 successful pathfinders in the country with the programme looking to explore new approaches to planning for and managing adaptation to coastal change in partnership with the community. In Jaywick specifically, effort is focused upon acquiring properties affected by the impact of coastal change and improving the economic wellbeing of the area. Work specifically looks at enforcement action and acquisition of sub-standard properties. The project will run until spring 2011. As part of the programme, a number of conferences and networking sessions are organised which have allowed the Jaywick team to learn lessons from other Pathfinder areas and also present on progress and experiences to date.

Best practice is also being learnt and shared through the Government Office East’s Coastal Initiatives Group. The Coastal Initiatives Group has been created with the intention of:

• Better sharing information, ideas and opportunities about coastal issues
• A robust shared evidence-base to inform policy, process and communications
• More informed, timely and effective engagement on coastal issues and decisions by communities
• Policy change as necessary at national, regional and local level
• Effective models of adaptation which can be used beyond the region
• Aligned and streamlined governance processes for managing coastal change
A request has been made by GO East that Jaywick be a case study for this work and share learning from the regeneration effort and trial new ways of working. We have agreed to perform this function.
Lessons are also being learnt from other significant regeneration areas, such as Blackpool.

Supporting Evidence

Key documents regarding the regeneration of Jaywick include the Jaywick Prospectus (highlighting the issues in the area and suitable regeneration solutions), the Jaywick Business Case (from 2009-11) and the Jaywick Project Plan (2009-11).

Key Contacts / Further information

Steven Lee-Foster (Senior Regeneration Project Manager – Jaywick)
Ednet 51351, phone 01245 437351. Mobile 07920 467135

Hilary Rowlands (nee Entwistle) (Regeneration Project Officer – Jaywick) (

Phone: Ednet 51351, phone 01245 437351. Mobile 07920 467166 Forum Index -> Jaywick
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